Road trouble? Call Total.
Today, everything is going wrong. You spill your coffee, your toast burns, and the cherry on top: your car breaks down on the way to work. Despite the stressful moments, you can be sure that at least your car will be covered by TotalAuto.
Steer clear with Total.
In this study, an everyday service of roadside assistance is turned into a visual experience that is worth remembering. The goal is to showcase a solution while telling a complete story.
Road work ahead!
The idea behind this project was to draw inspiration from the late 90's and early 2000's in order to appeal to our millennial target audience. Through a consistent use of the contrasting yellow and grays, we take the viewer on a journey of pop culture references, tragicomic events, and a finish line, where TotalAuto invites you to protect yourself from even the most chaotic of accidents.
With Total, you can always be certain of a smooth ride.