Road trouble? Call Total.
We all go through one of those days where everything's going wrong. You spill your coffee, your toast burns, and the cherry on top: your ride breaks down on the way to work. Despite the stressful moments, you can be sure that at least your car will be covered by TotalAuto.
Steer clear with Total.
In this study, an everyday service of roadside assistance is turned into a visual experience that is worth remembering. The goal is to showcase a solution while telling a complete story. And of course, to make it fun!
Road work ahead!
My goal was to draw inspiration from the late 90's and early 2000's, (a time period I didn't live through!), in order to appeal to a millennial target audience. I challenged myself to take the viewer on a journey of pop culture references, tragicomic events, and a very nostalgic finish line, where TotalAuto invites you to protect yourself from even the most chaotic of accidents.
With Total, you can always be certain of a smooth ride.