SHEIN Campus Tour
Shein’s bright and bold idea was for the Campus Tour program: a playful and vibrant experience, bringing the brand's authentic personality straight to college campuses across the country.
The footprint featured a fully customized van, wrapped in pastel shades of pink and white, paired with a chic lounge. Brand Ambassadors engaged with guests and jumped into action by testing their reflexes at a game station, receiving exclusive gifts, or striking a pose in the photo booth.
Shine in, shine out.
AGENCY: WASSERMAN NEXT GEN
CLIENT: SHEIN