SHEIN Campus Tour
Shein’s bright and bold idea was for the Campus Tour program: a playful and vibrant experience, bringing the brand's authentic personality straight to college campuses across the country.
The footprint featured a fully customized van, wrapped in pastel shades of pink and white, paired with a chic lounge. Brand Ambassadors engaged with guests by handing out giveaways and playing games. Fans could jump into the action by styling characters on a game wall, taking selfies with the activation, or relaxing in the stylish lounge space.
Shine in, shine out.
AGENCY: WASSERMAN NEXT GEN
CLIENT: SHEIN