QUIT AFRIN
Feeling under the weather?
This flu season, stay away from decongestant medication. Quit Afrin is a motion graphics PSA that warns nasal spray users about the danger of rebound congestion.
Simple and effective.
The design is straightforward: quit. The black and white approach draws inspiration from classic anti-drug PSAs such as DARE and health warnings in cigarette boxes. The aesthetic choices were based on the New York State guidelines for public announcements, visible through the use of Calibri and the call to action end screen.
It starts with a spray. Quit Afrin.