Pocari SWEAT Sampling
Pocari Sweat came straight from Japan in order to show off their redesign in a sampling program that spread across key U.S markets.
The pop-ups featured modular footprints, centered around branded tents, coolers, signage and flyers. Field Managers and Brand Ambassadors engaged directly with guests, offering samples and educating them about the hydration benefits of Pocari SWEAT.
Sweat for success.
AGENCY: WASSERMAN NEXT GEN
CLIENT: POCARI SWEAT