
NOBULL X SXSW
NOBULL’s bold design of an Urban Park stood out at South by Southwest. The booth, built to reflect NOBULL'S no-excuse attitude, brought fitness and fashion to guests. Go big or go home!

Their structure, framed in sheet metal and industrial tones, features a lounge zone, sneaker displays, and workout area. The clean visuals and reinforced materials reflect NOBULL's commitment to quality and high-performance.

The activation, as a result, captured the raw essence of NOBULL. By bringing the fitness community together and promoting brand engagement, their presence at SXSW left a mark among a new wave of creators and athletes.
The Gym is Yours.
AGENCY: WASSERMAN NEXT GEN
CLIENT: NOBULL