Honda X Monterey Car Week
For the 2025 Monterey Car show, we partnered with Honda Racing to produce an unforgettable brand experience that enveloped the energy and legacy of Honda Motorsports.
The objective was to design a premium display and pop up shop, but we went above and beyond. Drawing inspiration from the influence of racing culture, we created a footprint that featured sleek displays for cars, motorcycles, and historical racing artifacts, as well as exhibits for state-of-the-art Honda Racing merchandise.
The final environment was bold and immersive, serving as a memorable experience not only for insiders, but for all participants alike.
Challenging the pinnacle of world-class racing.
AGENCY: WASSERMAN NEXT GEN
CLIENT: HONDA