Great Clips X CFP
We teamed up with Great Clips to get Championship Ready at the 2024-25 College Football Playoffs. A thrilling and immersive large scale experience was built, fueling fans to get prepped for the game of their lives.
Guests began their journey at a fun salon setup, where they had the change to get their hair styled by Great Clips. After the makeover, fans made their way to a tunnel, fully branded and lined with neon lights and fanfare. Each guest has the chance to receive merch and capture a moment of pride with a personalized photo op.
The final result was a Championship Ready activation that transformed a simple service into a celebration, helping Great Clips leave an exciting impression on college football’s biggest stage.
It's gonna be great.
AGENCY: WASSERMAN NEXT GEN
CLIENT: Great Clips