Grey Goose
Dry January
The idea was to design a compact, giftable kit that feels consistent with Grey Goose's luxurious branding, while also being capable of holding delicate products.
The unboxing experience starts with a branded, contrasting belly band, that once removed, opens the simple, minimalistic white box to a Gatorplast foam tray. The structure was carefully engineered to secure fragile products without distracting from the unboxing experience. Each of the three slots is engraved with the product's anatomy in mind, allowing them to sit securely while staying easy to remove.
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Happy Dryish January.