Timeless, modern, versatile.
Meet the future on wheels. Futura brings back the classic cruiser bicycle to the spotlight, proving that your grandfather is very much still in style, and inviting the average commuter to embrace an old school bike with a modern touch. If it ain't broke, don't fix it.
What makes a Futura bike?
This study is a 30 second video that seeks to simply explain the perks and components of a Futura cruiser bicycle. The branding and overall identity has a retro-futuristic feel, bringing attention to the elegantly engineered bike. Warm, faded gradients, bloom, and slow movements draw a parallel to the idea of growing up and watching the world around you change. Your bike, of course, is still the same.
Come ride with us.