Timeless, modern, versatile.
Meet the future on wheels. Futura brings back the classic cruiser bicycle to the spotlight, showing that your grandfather is very much still in style, and inviting the average commuter to embrace an old school bike with a modern touch. If it ain't broke, don't fix it.
What makes a Futura bike?
This study is a 30 second spot that seeks to visualize the perks and components of a Futura cruiser bicycle. The branding and overall identity has a retro-futuristic feel, bringing attention to the elegantly engineered bike. Warm, faded gradients, bloom, slow movements: the video unfolds like a distant memory of childhood.
Come ride with us.