Busy day? Take a sip of CitrusCo.
Life doesn't always give you both oranges and lemonades, so take a break and kick your feet up with CitrusCo. Simplicity is the motto here, don't stress.
Take it easy.
For this ad, CitrusCo's minimal branding was key. However, there's no better way to portray simplicity than by contrasting it with its exact opposite. The approach was to open with a jarring hook, and wash it all down in the end with CitrusCo.
Say yes to simple.