Angry Orchard ™
World's Angriest Cider
The idea behind the branded Angry Orchard ™ box was to design a box that felt bold before you even open it.
The box is made from E-Flute corrugated, which gives it enough rigidity to protect a full glass bottle without adding unnecessary bulk. The secret lies in the two custom-cut inserts: they act by holding the bottle in place during transit while also maintaining the packaging's overall presentation once opened.
Don't get angry. Get Orchard.